Call Tracking allows you to track calls from your site and know precisely what marketing activity brought them there; whether it was from another site, Google or your own paid search effort.
So no longer will you have to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is a vital tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, in order to comprehend which keywords deliver call conversions. call tracker Without visibility of call conversions, it is not really possible to figure out if your investment from the keywords in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most customers are searching to track not only PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes from, as it allows you to see your ROI for each of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business enterprise.